Casino Cruiselines - Casino Motorcoach Marketing Programs
Line Run Program
Group Tour Program


Cliff Castle Casino Hotel proudly boasts the claim, Arizona’s #1 Casino 14 Years in a Row as voted by Arizona casino patrons via Arizona Magazine. Cliff Castle Casino Hotel offers the most in gaming comfort, from spacious aisles to extra-padded seats, all designed with the guests’ comfort in mind. With over 660 slot machines, blackjack and live poker, you'll also find several restaurants, including Storytellers Gourmet Steakhouse. Amenities also include a gift shop, a 20-lane bowling center, live entertainment and Kids Quest.


CLIFF CASTLE CASINO Express Motorcoach Program:


Partnership: Since January 21, 2013


Casino Objectives: Establish a new, improved and further reaching motorcoach program prior to additional competition entering their market in the second half of 2013; and provide an additional source of revenue during off-peak times.


Plan: Cliff Castle is a unique client, given they previously had a motorcoach program in place for over 10 years; the program lacked marketing and was underutilized and inconsistent. CCL needed to provide a new, reliable, branded motorcoach program that operated a consistent schedule; transition the current free program to a program in which guests pay a retail charge to help pre-qualify them; grow the program by expanding its’ reach into new markets; reduce the costs of the motorcoaches via logistical routing and rate negotiations and make the reservation process more convenient and accessible for guests.


Successes: Working in conjunction with the Cliff Castle Casino marketing team, we were able to accomplish all of the set objectives. CCL implemented our turn-key program and marketing plan, the subsequent launch of the program has been one of the most successful in our 20-year history.


We seamlessly transitioned away from the free service while ensuring the motorcoaches operated a reliable, consistent schedule. We have been able to grow the program by expanding into new markets and operating a consistent schedule. CCL created a micro-site, linked to the casino’s web site that centralizes all program information and allows for 24/7/365 on-line reservations. Guests wanting to make reservations by phone, now have the option to do so by calling a toll-free number and speaking to a live reservationist, 7-days a week.


Marketing: The new program was branded and marketed as “Cliff Castle Casino Express” via a marketing campaign that included: direct mail, print, outdoor, e-blasts, micro-site, motorcoach wraps and flier distribution by street teams. CCL marketing personnel also conducted personal sales calls and attended senior expos to further promote the new service. Target marketing played a vital role to the success of this program. Arizona is a unique market due to the large number of “snow-birds” and the concentration of large senior communities. We specifically marketed to this demographic and these communities with great success.


Website: Visit the casino express website:

Cliff CastleTestimonial:
I have been in casino marketing for nearly 20 years and have had the pleasure of knowing and working with the Casino Cruiselines team for over 10 years. As Director of Marketing, this is the second casino property I have worked for in which we have contracted with CCL to implement their motorcoach marketing programs. The first being a start-up casino operation in California and most recently in Arizona, where we wanted to grow and improve our current program that had been in place for several years. In both cases, CCL implemented their programs and marketing plans on time and on budget, surpassing managements expectations. The CCL team not only has a great understanding of casino motorcoach marketing, but also gaming operations in general, giving them a big competitive advantage over motorcoach companies, tour operators or bus coordinators. I would recommend CCL and their motorcoach marketing programs to any casino looking to implement a new program or improve its' existing program.

Tony Averitt
Director of Marketing
Cliff Castle Casino